Joseph Guerra and Sina Sohrab met at a house party. At the time, Guerra— an LA native— and Sohrab— born in Iran and raised in Detroit— were students at RISD (the Rhode Island School of Design). With complementary attitudes and an analogous approach that begged collaboration, the two entered their studies with ambitions of pursuing the arts.
It wasn’t until each stumbled upon a design class that they considered it as a course of study— and, once their paths intersected, a fruitful career. Now, five years into their practice and good friends, Guerra and Sohrab embody what their studio name— Visibility— implies: individual perspectives working in tandem to form a unique and multifocal view of design.
"There’s a push and a pull that helps us work together. We alternate zooming in and out; which gives us perspective on the work we’re doing. I find myself looking at the larger idea a lot of the time, while Sina is more technical with his approach. I think it’s important to have that kind of back and forth in order to create work that is considered thoroughly."
"New York, above all, is a hub; and for us it’s been an incredible place to push ourselves. You’re hard pressed to find such a diverse city elsewhere in the world, where the cross section has such depth."
“Move forward while looking back” is a way of saying that progress and innovation don’t happen in a vacuum, and that it’s only through knowing the history of an object that you can begin to reinvent it.